Multicultural Solutions, Inc. (MCS) is a leading full-service marketing research and consulting firm that focuses on ethnic populations. We design and execute traditional and innovative, qualitative and quantitative research studies based on the specific needs of our clients and their ethnic target markets. We conduct in-language and English-language surveys among Asian and Latino consumers, businesses, medical professionals and other executives.
The successful outcome of a research project depends on a sound study design. Considering the specific needs of our clients and the particular locations of ethnic communities, we work closely with the clients to develop the most appropriate and meaningful research methodologies to achieve their goals. Our capabilities include: